Americana Outdoors®, Presented by Garmin®
San Antonio, Texas (December 3, 2012) – CarecoTV is proud to announce an expanded partnership with Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), the global leader in satellite navigation. As a result of this partnership, Garmin becomes the presenting sponsor of Americana Outdoors®, one of the nation’s longest running outdoor programs.
Americana Outdoors® has been entertaining viewers for over 20 years, with an exciting blend of hunting and fishing adventures. The Americana Outdoors staff visits some of the best destinations in the world – from big game hunting in the continental US, to chasing tarpon in Costa Rica or Redfish in Louisiana, along with stops everywhere in between; Americana Outdoors® brings the action to your living room. Broadcast to over 120 million homes via networks including NBC Sports Outdoors, the Pursuit Channel, and other national and regional networks, viewers can join in on the adventures 52 weeks a year.
According to Wade Middleton, President of CarecoTV, “2013 will be a busy season of travel. Between hunting, fishing, and filming, we’ll be in the truck or in the boat most of the season. With Garmin electronics at our side, I’m confident in all our navigation both on and off the water. I look forward to showcasing their wide array of products, from personal hand-held devices, to the latest marine sonar technology, Garmin has us covered every step of the way.”
In addition to integration in the show, Garmin will also receive additional exposure through an all new AmericanaOutdoors.com, where fans of the show can catch past episodes, tips and techniques, industry news, and exclusive promotions and offers.
“Garmin is proud to have worked with Americana Outdoors for many years, and we’re excited to now be the presenting sponsor of this highly respected outdoor program,” said Jon Cassat, Garmin’s Vice President of Communications. “Whether he’s on the way to the blind or in the bass boat, Wade is a strong believer in using Garmin products to make his time outdoors more enjoyable and successful.”
CarecoTV has a rich history of developing highly effective, industry specific marketing programs for a diverse collection of clients ranging from small start-up companies to Fortune 500 companies. By providing dynamic outdoor programming to networks including NBC Sports Outdoors, FOX Sports Net, and other national and regional networks, CarecoTV positions clients to outperform the competition. CarecoTV owns and produces an impressive collection of instructional outdoor television programs including Americana Outdoors, Yamaha's Whitetail Diaries, Cabela's Fisherman's Handbook, Cabela’s Collegiate Bass Fishing Series, Hunter's Handbook, Cabela's IFA Redfish Tour, Fishing Texas, Chronicles of the Hunt, and Deer Gear. Additional services provided include high-definition video production, multiplatform advertising, airtime acquisition, event promotion and editing. With such a comprehensive offering of programming, networks and services, CarecoTV is uniquely equipped to assist its clients with accomplishing their marketing goals.
About Garmin International Inc.
Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN), the global leader in satellite navigation. Since 1989, this group of companies has designed, manufactured, marketed and sold navigation, communication and information devices and applications – most of which are enabled by GPS technology. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at www.garmin.com/pressroom or contact the Media Relations department at 913-397-8200. Garmin is a registered trademark of Garmin Ltd. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.