Arctic Ice Changes Its Look for 2015

Arctic Ice Changes Its Look for 2015
(Brookings, SD) Look for a flash of color and easier to read labels this year as Arctic Ice is re-introducing its durable brands of cooler packs in brightly colored, translucent packaging. The packaging and labels have been designed to stand out in the retail setting and made easier to read for the retailers as well as the consumer.

"We felt this change was going to be well received by the retailer. These colors really pop and attract a lot of attention from the end consumer. The product line was very well received at ATA - lots of great comments about the new colors and labels," states David White, V.P. of Marketing for Arctic Ice.

The new container colors will reflect the liquid colors seen in the 1st generation of panels. Chillin' Brew will be blue, Alaskan Series will be green and Tundra Series will be purple. The colors were designed to be translucent so the consumer will be able to determine when the liquid inside is fully frozen and ready to use.

In addition, updated labels were created to help the consumer better understand exactly what each brand is designed to accomplish with easy to read, easy to follow instructions.

Arctic Ice manufactures three series of high performance freezer panels designed to keep coolers at specific, pre-defined temperature ranges. These panels provide the avid outdoorsmen or soccer moms a way to keep their coolers cold (Alaskan Series), colder (Chillin' Brew) or frozen (Tundra Series) without the mess or waste of ice. The panels are also dishwasher safe and designed to last a lifetime.

" To improve is to change, to be perfect is to change often" - Winston Churchill
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