Mower, Dream Fishing Trip Giveaways Increase Excitement and Success


Exmark's Mow & Go with Hank Parker Sweepstakes concluded on April 17th as the company's mobile marketing outreach initiative, the Exmark Outdoor Tour, set up shop at Cabela's Allen, TX store opening event.

Promoted heavily by Exmark and Cabela's, the sweepstakes awarded 12 lucky winners-one from each Cabela's store location the Tour visited-with a fully loaded Exmark Lazer Z-X series mower, each valued at over $11,000. Additionally, Dallas Merritt of Lawrence, KS, emerged as the sweepstakes' grand prize winner after being randomly chosen from the 12 mower winners to accompany two-time BASSMASTER Classic champ and Exmark ambassador, Hank Parker, on a June 4th fishing trip to Lake Champlain. Official sweepstakes winners can be viewed atwww.exmarkoutdoors.com/mowandgo.html.

"Being on site at Cabela's retail locations in conjunction with their Spring Great Outdoor Days events has been a tremendous opportunity for Exmark to introduce our brand, and allow Cabela's consumers to interact with our staff and products," said John Cloutier, Exmark's senior marketing manager. "The reception we received was incredible, and the number of entries we realized for the Mow & Go with Hank Parker Sweepstakes far exceeded our expectations. Winning a premium mower, and an opportunity to fish with a legend like Hank, are both experiences that will likely last Dallas a lifetime."

Cabela's shares this enthusiasm. "Corporate partnerships, like the one we share with Exmark, are essential to the success of the Cabela's brand," said Chris Sprangers, Cabela's brand partnership manager. "And we're pleased to have the opportunity to align our brand with a company that values the great outdoors as much as we do."

The Mow & Go Sweepstakes builds upon a corporate partnership first launched in 2009 when Exmark began purchasing consumer gift cards as incentives for the company's Gear Up & Get Out Sales Event. Since that time, purchasers of any new Exmark zero-turn riding mower become eligible to receive a $200 gift card to Cabela's, redeemable through the company's catalog, Web site and retail store locations nationwide. To date, the national sales event has been a cornerstone of Exmark's aggressive-and intertwined-broadcast, print, Internet, event and social media marketing campaigns, reaching and impacting nearly 100 million consumes since its inception. For more information on the Gear Up & Get Out Sales Event, visit www.exmarkoutdoors.com/gearup.aspx.


About Exmark:
Exmark Manufacturing was incorporated in 1982 and, since its inception, has been engaged in the design and manufacture of mid-size commercial walk-behind and riding lawn mowers for landscape professionals. In addition to designing, building and marketing quality turf care equipment, Exmark's goal is total customer satisfaction. Products are sold to distributors who, in turn, market to dealers throughout the continental United States and Canada. For more information or to find a dealer in your area, visit www.exmark.com.
Information on Exmark's commitment to outdoor enthusiasts can be accessed at www.exmarkoutdoors.com.

About Cabela's:
Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

Media Contact
Jeff Espy (Jeff@adventureadv.com; 678-730-4770) or John Cloutier (John.Cloutier@exmark.com; 402-223-6308).